AI Is Growing Up (And That's a Good Thing)

AI isn’t slowing down; it’s growing up. Companies are moving past early experimentation and starting to ask harder questions about cost, value, and where AI actually delivers results. This shift is less about pulling back and more about getting real.

Janet Bumstead is a RevOps strategist, founder of Enroot Strategies, and Partner at EnrichIT!, where she helps companies make better revenue decisions at scale. She also serves as an Advisor with Next Generation Governance Group, is an educator, and an active board member. Her work sits at the intersection of revenue operations, context-driven data enrichment, and executive decision-making.

6/19/20261 min read

I wrote earlier this week about how companies are starting to hit pause on AI, not because they’ve lost interest, but because the numbers are getting real.

You can read the full post here:
https://www.enrootstrategies.com/blog/2026/6/19/ai-is-growing-up

The short version is simple. We’re moving out of the phase where it was enough to say “we’re doing AI.” That phase was driven by pressure and curiosity. Every team felt like they had to show progress, even if the path to value wasn’t clear yet. Now the focus is shifting.

Leaders are asking harder questions. What is this actually doing for us? Where does it show up in revenue, cost savings, or productivity? And just as important, what does it really cost when you account for everything around it?

That’s forcing a reset. Some projects are getting cut. Others are being narrowed. And the ones that move forward are much tighter in scope and much clearer in outcome.

This isn’t a step backward. It’s the part of the cycle where things start to stick.

We’ve seen this pattern before with the internet, with cloud, with data. Early momentum creates a wave of activity. Then reality shows up. Then the real work begins.

That’s where AI is right now.

And in the long run, this is what separates what lasts from everything else.

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